ICICI is a huge name in the Indian financial space and ICICI Direct is its full-service stockbroking arm. Thus, ICICI Direct runs under huge pressure in order to maintain the brand equity gained by its parent company. Although most of the services offered by the broker are reasonable, things get a little substandard when it comes to its mobile app – ICICI Direct Mobile app.
The other trading platforms by ICICI Direct – ICICI Trade Racer and ICICI Trade Racer Web still perform well and provide decent user experience to their clients. However, the mobile app still has a lot of work upon. Anyway, let’s talk at length about the different offerings of this mobile app.
ICICI Direct Mobile App Features
As the user logs into the mobile app, the home screen displays latest data feed on the indices including Sensex and Nifty to go along with the top market movers (gainers and losers) for the day and glimpse of the scrips in market watch.
You may choose to click on the gainers and losers tab to quickly see the top gainers and losers of the day in detail with an option to see top weekly gainers and losers. This feature is very helpful for traders that are looking for short-term quick profits or those who perform intraday trading on a regular basis.
The app allows you to add multiple watchlists with a limit of 50 scrips in each watchlist. Once the user creates a watchlist, it automatically is appended to the home screen of the mobile app.
Charting functionality available for users to perform technical and/or fundamental analysis within the mobile app.
The app has a provision for the users to view the scrips in a grid view and shuffle across multiple segments at the same time. Segments such as Top Sensex 30, Nifty 50, Industries such as Auto, Cement, Retail are one click away from where users can view top stocks from that particular segment.
All the different features available in the mobile app can be viewed in a grid format and user can directly select from here. Thus, the app provides decent usability in terms of navigation to its users.
The mobile app allows users to view different stocks in a heat map format, by which different stocks are colour-coded according to their momentum. For instance, green colour implies the stock has gained value while red ones have seen a decline in their value. These colours can be customized as per user preferences.
Users also have the option to buy mutual funds through the mobile app itself.
To know complete details of a particular scrip, the user just needs to enter few characters and the corresponding results will be auto-populated below the textbox. Further, multiple data points are directly fed from the index that gives a detailed understanding of the stock at the particular point in time.