ICICI Direct Mobile App Review – Stock Trading Platforms in India

ICICI Direct Mobile App

ICICI Direct Mobile App
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Speed or Performance

7/10

    Ease of Use

    6/10

      Analysis Tools

      6/10

        Data Accuracy

        6/10

          Reliability

          6/10

            Pros

            • Provision to invest in Mutual funds and IPOs
            • App available across Platforms
            • Flat Design

            Cons

            • Performance concerns
            • Low Update Frequency Cycle

            ICICI Direct Mobile App Introduction

            ICICI is a huge name in the Indian financial space and ICICI Direct is its full service stock broking arm. Thus, ICICI Direct runs under huge pressure in order to maintain the brand equity gained by its parent company. Although most of the services offered by the broker are reasonable, things get a little substandard when it comes to its mobile app – ICICI Direct Mobile app.

            The other trading platforms by ICICI Direct – ICICI Trade and ICICI Trade Racer web still perform well and provide decent user experience to their clients. However, the mobile app still has a lot of work upon. Anyway, lets talk in length about the different offerings of this mobile app.

            ICICI Direct Mobile App Features

            • As the user logs into the mobile app, the home screen displays latest data feed on the indices  including Sensex and Nifty to go along with the top market movers (gainers and losers) for the day and glimpse of the scrips in market watch.

            ICICI Direct Mobile App Review

            • User may choose to click on the gainers and losers tab to quickly see the top gainers and losers of the day in detail with an option to see top weekly gainers and losers. This feature is very helpful for traders that are looking for short term quick profits or those who perform intraday trading on a regular basis.

            ICICI Direct Mobile App Review

            • The app allows you to add multiple watchlists with a limit of 50 scrips in each watchlist. Once the user creates a watchlist, it automatically is appended onto the home screen of the mobile app.

            ICICI Direct Mobile App Review

            • Charting functionality available for users to perform technical and/or fundamental analysis within the mobile app.

            ICICI Direct Mobile App Review

            • The app has a provision for the users to view the scrips in a grid view and shuffle across multiple segments at the same time. Segments such as Top Sensex 30, Nifty 50, Industries such as Auto, Cement, Retail are one click away where users can view top stocks from that particular segment.

            ICICI Direct Mobile App Review

            • All the different features available in the mobile app can be viewed in a grid format and user can directly select from here. Thus, the app provides decent usability in terms of navigation to its users.

            ICICI Direct Mobile App Review

            • The mobile app allows users to view different stocks in a heatmap format, by which different stocks are color coded according to their momentum. For instance, green color implies the stock has gained value while red ones have seen a decline in their value. These colors can be customized as per user preferences.

            ICICI Direct Mobile App

            • Users also have the option to buy mutual funds through the mobile app itself.

            ICICI Direct Mobile App

            • To know complete details of a particular scrip, user just needs to enter few characters and the corresponding results will be auto-populated below the textbox. Further, multiple data points are directly fed from the index that gives a detailed understanding of the stock at the particular point in time.

            ICICI Direct Mobile App

            This is the Google Play Store stats about this mobile app from ICICI Direct:

             

            ICICI Direct Mobile App Disadvantages

            • The perfomance of the mobile app is mediocre and the users might find the app hanging or freezing at times.
            • Charts are not interactive enough. Looking at mobile apps such as IIFL Markets, Zerodha Kite Mobile provide much better charting feature.
            • The app gets updated very rarely (>6-7 months), with the last update seen in August, 2016 while some of the best mobile apps get updated within 2-3 weeks.
            • The app is reasonably slow and that is why overall performance of the app is pretty average.
            • There are issues with logging into the application at times.
            • Overall design is pretty bland and it is difficult for beginners to understand the way application works.

            ICICI Direct Mobile App Advantages

            • Users are given option to buy mutual funds as well to go along with stock market trading.
            • Pretty exhaustive when it comes to number of mobile app features.
            • You can even invest in IPOs using the mobile app itself.
            • Research, tips and recommendations are available within the mobile app.
            • The mobile app is available scross Windows, Android and iOS Operating systems.

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            Summary
            Date
            Broker Name
            ICICI Direct Mobile App
            Overall Rating
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