Achiievers Equities Limited was launched recently in the year 2012. Although they visioned themselves to be a full-service stockbroker with an expert research and advisory team, gradually they have evolved towards discount stockbroking. With some of the most unique brokerage plans, Achiievers Equities can be termed as one of the cheapest discount stockbrokers in India.
Achiievers Equities Review
They have a membership with NSE, BSE, MCX, MCX-SX, NSEL for a while and offer their clients to trade across various financial instruments such as:
Achiievers Equities is known for customer education towards different trading aspects that can affect their financial goals and objectives. One of the powerful tools they offer for free to users is ‘Power of Education’ which can be availed for free by users. Another unique aspect is the 3-in-1 account it offers to the clients, thus, making funds transfer convenient for the clients.
Suman Chakraborty, Founder, MD & CEO – Achiievers Equities Limited
Achiievers Equities provides NSE supported NOW Online web trading platform and NOW Trader, an installable trading software.
It is a browser-based trading platform where users can directly login through a browser from a laptop, desktop or mobile and start trading. You don’t need to download or install any software to start trading through this application. Here is the demo video on how to use this application with details on different features of the trading application:
NOW Trader is a trading terminal that you can download and install on your laptop or desktop. Here is a demo video of the trading software:
The discount broker is yet to launch a mobile app for online trading.
The stockbroker provides the following channels of communication to its clients through:
The broker although has some modes of service here but it still lags value through this aspect. When you look at the competition, where most of the stockbrokers leverage technology towards providing quick and quality service to their clients, Achiievers Equities has a lot to learn.
Thus, in other words, keep your expectations at bare minimum as far as customer support is concerned through this stockbroker.
Achiievers Equities Research
The discount stockbroker provides you variety of research reports and recommendations across technical and fundamental level analysis. Most of the discount brokers don’t really provide any research services, but since they have pivoted from being a full-service stockbroker, thus, they still continue to provide these tips to their clients.
Some of the reports, along with their frequency, include:
Equity Morning Outlook – Daily
Commodity Morning Outlook – Daily
Pick of the week – Weekly
Pick of the month – Monthly
Fundamental Picks – Weekly
Commodity Performance Report – Monthly
This is how one of the reports from this stockbroker looks like:
The accuracy of these tips and research is around average. Thus, it is suggested that you perform a reasonable analysis on top of the tips and recommendations you get from this stockbroker on a regular basis. This is very crucial before you place your trades using your hard-earned capital on the stock market.
Achiievers Equities Pricing
Let’s talk about one of the most important aspects towards stockbroker selection – Money! In this segment, we will talk about the different types of charges you need to pay in order to open your demat account and then actually start your trading in the stock market.
Achiievers Equities Account Opening Charges
Here are the account opening costs:
Demat Account Opening Charges
Trading Account Opening Charges
Demat Account Annual Maintenance Charges (AMC)
Trading Account Annual Maintenance Charges (AMC)
Achiievers Equities Brokerage
There are different plans for clients based on their trading behaviour, frequency and value. Here are the details:
Mega Value Plan is a fixed monthly subscription plan where a client can trade for an unlimited number of times across trading segments at a fixed monthly cost. This is suitable for very heavy traders.
Mega Value Plan
If the client trades on few days of the week and wants to pay brokerage on a day level basis, then he/she can opt for a day brokerage basis plan. Here are the details: