Upstox (earlier known as RKSV) is one of the leading discount brokers in India. With more than 200,000 clients across the country, Upstox does a turnover of INR7000 crore daily.
This stockbroking firm was launched in the retail trading segment in January 2012 by 3 founders namely Raghu Kumar, Ravi Kumar and Shrinivas Viswanath.
Upstox is known for designing and developing its own trading platforms for its clients. With a team of 20+ developers, the broker maintains its trading platforms as well.
As far as customer education is concerned, Upstox offers “Trade Academy“, through which it organizes seminars across multiple locations in India.
However, in the recent past, it seems the focus towards this initiative has declined and a much lesser number of such seminars are being held. Further, the ones that are being held are primarily in the metro cities of the country.
Today, Upstox is a member of NSE, BSE, MCX and MCX – SX. Thus opening the Upstox Trading account gives you access to invest in different trading segments including:
“Upstox has an active client base of 18 Lakh+ at the National Stock Exchange as per the latest records.”
Based out of Mumbai, Upstox has a presence in New Delhi and Bangalore as well. The firm has been backed up by some of the prominent names such as Ratan Tata, Kalaari Capital and GVK Davis.
(L-R) Shrinivas Viswanath, Ravi Kumar, Raghu Kumar – Co-Founders, Upstox
“Upstox has a very sleekly designed office based out of Lower Parel in Mumbai. It gives you a very fresh and dynamic feel where employees can reach out to everyone else with the utmost ease.”
Upstox offers some of the most high-tech trading platforms in the Industry.
Most of the trading platforms of the discount stock broker are developed in-house which is certainly a unique selling proposition among the discount stock brokers in India. They offer trading platforms across devices with advanced features.
The discount broker is going to launch a ‘Tamil’ language-based mobile app version very soon in the market. This will be first of its kind of mobile trading app and it comes from the fact that their client base has seen a reasonable movement from Tamil Nadu.
A couple of concerns about this mobile app include:
Connectivity issues observed in smaller tier cities or with users having low internet connection bandwidth.
Concerns about the loading of the charts in case you are looking to perform technical or fundamental analysis using the mobile app.
Upstox comes forward with a better offer by providing Upstox 3 in 1 account. This helps customers to reap the benefit of Demat, Trading and Banking services at one place.
In case you do not use your demat account for months, then the broker offers a seamless way to close it. This will help you in saving your AMC charges. Learn how to close Upstox Account and proceed without any hassle.
Upstox offers the following communication channels for its clients to get in touch with the stockbroker:
The discount broker certainly can look forward to increasing the number of communication channels such as Web Chat, Toll-free numbers, even automated bots so that users and clients can have a better number of options to get service on the move.
However, as of now, the communication quality is fine but primarily the focus of the executives stays a little “salty” in nature.
Thus, clients of the discount broker who are regular traders and are looking for quick assistance might find the overall quality below average.
Till 15th May 2017, the discount stock broker had the provision of free account and annual maintenance charges. However, after that, they have started charging for the opening as well as maintenance of accounts and you can refer to Upstox DP Charges for further details.
As per industry standards, the transaction charges levied by the discount stock broker are pretty nominal.
“Digital Contract notes are sent via Email. If you want a physical copy of the contract note, then that can be ordered at an additional charge of 25 Rs per contract + Courier charges.”
Apart from the above-mentioned charges, there are other payments you are supposed to make.
Those include Securities transaction charges, Service taxes, Stamp duty, SEBI charges. Make sure you understand all the costs, get those emailed or documented from the broker before you go ahead and open your account with the broker.
Just to give you an idea, of the overall payment you are required to make a transaction.
Let’s say, for bought 1000 shares of Infosys for ₹500 each. After a week or so, you decided to sell off all the shares for ₹510. For these two transactions of buy and sell, this is how the calculation will be done and the last row talks about your takeaway profit.
Here are the details on the margins provided by Upstox:
Upto 20 times Intraday
Upto 4 times for Intraday
Upto 4 times for Intraday
Upto 4 times for Intraday
Upto 4 times for Intraday
Upto 3 times for Intraday
For users that are looking for high exposure values, they can avail of some of these new packs introduced by Upstox wherein a specific subscription needs to be paid at a monthly level. By subscribing to this service, clients can get much high leverage values as shown:
Upstox Priority Pack – Equities, Future and Options Segments
“Upstox is a good choice for traders who are looking for a stockbroker that offers cheap brokerage with decent trading platforms. However, such offerings are provided by quite a few discount stock brokers these days such as 5Paisa or Zerodha.
Thus, Upstox needs to push its tempo up and bring in more value propositions in this highly fragmented stockbroking space in India.
One thing, that they can look forward to is developing their own in-house trading terminal software and increase their trading and investment product offerings for clients. Furthermore, their customer service can be improved by a few notches.”
Upstox Membership Information
Here is the information on Upstox’s membership with different indices and exchanges:
The details can be checked from the corresponding websites.
Upstox Referral Program
The broker has a referral program where existing clients can refer their friends and family. If they become clients of the broker, the referrer gets 10% of the brokerage generated from the accounts opened into his/her own account, fo the lifetime.
Having said that, most of the stockbrokers have such a program with 10%-20% brokerage sharing set up.
Here are some of the most frequently asked questions about Upstox:
Is Upstox a reliable stockbroker? Is Upstox trustable for long-term investments?
Although the discount broker is primarily positioned as a “start-up” in the discount broking space, it certainly has the backing of some of the renowned names from different industries of India and outside. Names such as Ratan Tata have invested in this discount broker.
However, basing the complete reliability just on that particular factor may also be extreme. Since not all the investments done by renowned investors work out successfully. Nonetheless, the focus of the team looks promising for now.
No, the discount stockbroker does not provide an algorithm-based trading strategy. Among discount broking space, 5Paisa and Flyers are a couple of names that help you with trading strategies.
How can I apply for an IPO through Upstox?
There is no direct way for you to invest in IPOs through Upstox. However, there is an indirect way where you fill in the IPO form and put in your Depository Participant (DP) details in your bank account. By doing that, if you are allocated IPO shares, those will be transferred to your Upstox Demat account.
Having said that, it is certainly a cumbersome way and is not recommended for beginners.
Is Upstox suitable for beginners?
As long as you can perform your analysis and research on your own. A discount stock broker like this will provide a trading platform and average customer service, for the rest of the process you will be on your own.
However, if you are thinking of performing your analysis on your own, then it certainly makes sense to go ahead with this discount stockbroker. By doing that, you can certainly save a lot of profit to yourself, instead of getting it eaten up by a full-service stockbroker.
Does Upstox have terminal-based software?
Yes, they do but it is not their own in-house trading platform like the rest ones (Pro Mobile and Pro Web). The discount stock broker offers NEST to its clients which is an NSE based trading platform. Make sure to check with the broker whether it charges its clients for using the platform.
Is Upstox the cheapest stock broker in India?
It is a cheap stockbroker, certainly not the cheapest. There are other discount stockbrokers such as SAS Online, Pro stocks, 5Paisa that offer brokerage in the range of ₹9 to ₹15 as compared to ₹20 charged by Upstox.
How can I close my Upstox account?
If you are looking to close your account with the discount stockbroker, you need to follow some basic steps. To know the complete procedure of closing your Demat account, click here.
How do I file a complaint against Upstox?
If you have had a bad experience with the broker, it is better to reach out to the management through channels such as Twitter. However, if you still do not get a satisfactory response, you can register yourself at SCORES, a portal by SEBI and then register your complaint against the broker with all the requisite details, documentation, recordings, etc.
The more proof you have better would be your standing in the case against the broker.
Also, check out the comparisons of Upstox with other stockbrokers here: