Motilal Oswal Franchise

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Motilal Oswal Franchise


Offline Presence


Market Reputation


Brand Equity


Revenue Sharing





  • Multiple Business Models
  • Local Assistance
  • Wide Penetration


  • Bigger player in Institutional trading than Retail
  • High Upfront cost for Franchise business

Motilal Oswal Franchise model is one of the multiple business models this full-service stockbroker has to offer to potential business takers. The broker claims to have a presence in around 570 cities and 2200+ locations across different parts of the country. Furthermore, there are around 2300 business partners associated with falling in one business model or the other.

It entered into the foray of franchising in the year 1999.

Motilal Oswal Franchise Review

Furthermore, Motilal Oswal has a partner strength of more than 1400 through its various business models and provides services at both retail and institutional levels such as Motilal Oswal Demat Account Opening.

In this review, we will analyze various aspects of these business models including areas such as Business criteria, fees, revenue sharing, training, coverage, marketing assistance, technology, research.

Based on these aspects, you may be in a far better position to take a call on going ahead with your plan with this stockbroker or you will find that Is Motilal Oswal Good.

So, let’s start with the basics first, with your business aligned with Motilal Oswal, you will be able to cater to your client base with the following financial products:


This full-service stockbroker claims to provide the following benefits to its business partners:

  • Back-office Support
    • Risk Management
    • Business Operation Assistance
  • Stock Market Research and Advice
    • Research Reports
    • Advisory
    • Strategies
  • Business development opportunities
    • Onboarding assistance
    • Mentorship programs
    • Technology support through an exclusive mobile app
  • Technology assistance through trading products
    • Trading platforms
    • Portfolio tools

Motilal Oswal Partnership Models

In total, this full-service stockbroker offers 4 different types of partnership models to potential businesses looking to work with it. Those are:

  • Franchise
  • Remisier
  • Channel Partner
  • Employee to Entrepreneur Program

Let’s dig a bit deeper and understand what exactly these business models mean to you and how can you go ahead with them.

Motilal Oswal Franchise

Individuals or businesses that are looking to expand their financial footprint can opt for the Motilal Oswal Franchise model. You need to have a requisite office space along with a small team that can handle day to day operations.

Motilal Oswal Franchise Eligibility

Here are some of the eligibility criteria that you need to meet in order to apply for a Motilal Oswal Franchise:

  • Good and a consistent reputation in the financial space with a sizable client base to start with.
  • Payment of non-refundable registration charge of ₹15k to be made while setting up the initial formalities.
  • A refundable deposit of ₹3 Lakh is to be made to the full-service stockbroker. This will be returned to you as and when you choose to leave the business. However, you will be getting the principal amount only and no interest.
  • Must have experience of 2 to 3 years in either of the streams – Broker/Sub-broker, Remisier, Mutual Fund distributor, Financial Planner, Insurance advisor or an Employee of a Broker/Sub-Broker in the recent past.
  • A minimum investment of ₹5 Lakh to ₹10 Lakh at the onset and with a reasonable wallet for operational and infrastructure-related expenses.
  • An area of at least 150 to 200 Square feet to set up an office in your area.

Motilal Oswal Franchise Benefits

Some of the benefits of setting up a business with this stockbroker, as a Motilal Oswal Franchise, are:

  • Different business development opportunities around your region via seminars, local marketing campaigns etc.
  • Consistent operational and back-office-related support.
  • With Motilal Oswal Call and Trade facility, there is an additional revenue stream for you that allows you to make extra money from the trades placed by you.
  • Positive brand recall of Motilal Oswal makes the client acquisition process easier and quicker.
  • A wide range of trading and investment products for you to offer to your potential client base. This increases the chance of client acquisition and provides the client base with a single umbrella of investment products.
  • Multiple trading platforms are offered across the web, mobile, desktop, smartwatch devices etc.
  • Guidance on client acquisition strategies and approaches.
  • Strong research quality at fundamental and technical levels for your clients.
  • A wide range of trading and investment products (mentioned above) can be offered to potential clients.
  • Paid accommodation training for 2 days at Motilal Oswal head office in Mumbai office for all the businesses looking to set up an arrangement with the broker.

Motilal Oswal Franchise Revenue Sharing

With all the initial expenses taken care of, you get a revenue sharing of 60% of the brokerage you generate from the client base generated by you. In lieu of the 40% share Motilal Oswal or MOSL takes from the whole chunk, you get to:

  • Leverage Motilal Oswal brand equity in your business positioning
  • Professional training and assistance on customer acquisition
  • Regular stock market tips and research so that you can forward those to your client base
  • Dealing support is provided at the local level.

This is how it is segregated:

Motilal Oswal Remisier

This business model of Motilal Oswal Remisier does not require any upfront capital expenditure to set up the business. An individual, looking to spend nothing on the office or infrastructure cost, may try out this business model.

The idea is simple.

Provide interested business leads to Motilal Oswal and the brokerage generated from the converted clients will have a share for the remisier. However, the broker claims that it will provide all kinds of tools, research and other related assistance for client/lead acquisition.

Motilal Oswal Remisier Eligibility

Let’s quickly look at the eligibility criteria for setting up a remisier business model with Motilal Oswal. This is what you will need to get started:

  • Reasonable reputation and hold of potential client base in the financial space.
  • Sales experience of at least 2 to 3 years of financial products
  • An operational expense capacity of ₹1 Lakh

There could be other requirements as well, but the ones mentioned above are good enough to get started.

Motilal Oswal Remisier Benefits

You get the following advantages in case you go ahead with the remisier model of business with Motilal Oswal:

  • No capital expenditure needed to set up the business
  • Support for advisory, technology, trading products provided
  • A positive brand reputation of Motilal to be used for business recognition and expansion
  • Use business development tools, advice and suggestions to explore business opportunities in and around your region against the competition.
  • Almost no infrastructure-related cost along with regular support at the local level provided.

Motilal Oswal Remisier Revenue Sharing

Under the Remisier business model, Motilal Oswal provides you with 20% of the brokerage generated by the clients brought to the business through you and/or your network.

This 20% share in the brokerage stays as long as the client stays with the broker and continues to trade through their services.

This is how it is segregated:

Motilal Oswal Channel Partner

This business model of a Motilal Oswal Channel Partner is more of a collaboration with the broker rather than working under the broker. In case you are already working with a specific set of clients for stock market trading, then you may choose to opt for this business model.

The idea, in this case, is to offer the existing client base of yours with other potential investment opportunities apart from the ones they are already into. You may cross-sell these services for investments and then get a share of the overall revenue generated through these investments via Motilal Oswal.

Motilal Oswal Channel Partner Eligibility

The eligibility criteria in the case of a channel partner program are pretty simple and straightforward.

In case, you are someone who has an active set of clients trading and/or investing in the stock market, plus you can assist in cross-selling other investment products, you can opt for this program.

Motilal Oswal Channel Partner Benefits

Here are some of the quick benefits of going ahead with the channel partner business model:

  • Assistance in trading platforms, back-office operations
  • Research and advice provided across investment products.
  • Regular mentoring from the senior management team on various initiatives.
  • Specialized training in customer acquisition and servicing.
  • The brand trust of Motilal Oswal can be exploited for customer acquisition.

Motilal Oswal Channel Partner Revenue Sharing

Since Channel partners are going to bring in an active investor base to the full-service broker, thus, they get relatively better revenue sharing on the new investment products sold.

From the overall revenue generated from these clients of the channel partner, the latter gets to keep anything between 50% to 60%. Further, there is no maximum cap on the number of investment products sold and the corresponding investment amount brought in.

This is how it is segregated:

Motilal Oswal Employee to Entrepreneur

This program is specifically for people who are either an employee at a stockbroking house or have a reasonable experience in the stock market. With aspirations of running their own business, people can check out the details of this Motilal Oswal Employee to Entrepreneur program.

Motilal Oswal Employee to Entrepreneur Eligibility

The eligibility criteria for this business model is that you must either be an employee of any stockbroking company and/or must be direct stockbroking experience.

Motilal Oswal Employee to Entrepreneur Benefits

If you opt for this Employee to Entrepreneur program, then you get the following advantages from this stockbroker:

  • Consistent career growth
  • You can choose to keep your existing job and add this program to your professional life.
  • Pick and choose the specific stream of business you are good at.
  • A wide net of financial products including Equity, Commodity, Currency, Derivatives, IPOs, Mutual funds, Portfolio management services etc.
  • Training support and business development tools.

Motilal Oswal Employee to Entrepreneur Revenue Sharing

Again, even in this business model, you get to keep a specific percentage of the overall revenue generated through your addition to the program. This percentage can fall in the range of 30% to 40% of the overall revenue.

So, that sums up the complete franchise, sub-brokership and other related business models opened up by Motilal Oswal to increase its geographical footprint and also, to offer reasonable business opportunities.

This is how it is segregated:

Motilal Oswal Franchise Registration

Getting your business aligned as a Motilal Oswal Franchise requires you to follow a few basic steps.

  • Get yourself a callback from the broker. You can do so by filling the form below:
Sub Broker Business
  • Answer a few basic queries regarding your business aspirations and requirements.
  • A callback with the local executive will be arranged for you. Post this discussion, a physical meeting will be set-up.
  • Provide the requisite documentation, fees and complete related formalities.
  • Get started with your business.


In the end, it just needs to be said that Motilal Oswal provides you with ample business models with their respective costing and eligibility conditions. It all comes down to the fact that what exactly you are looking for from such kind of a partnership.

The business growth levels are limitless and it depends on how you are able to positively leverage the brand equity created by this full-service stockbroker in and around your location.

Since the broker also provides you with regular training and marketing initiatives, the overall client acquisition as well as servicing part becomes relatively easy.

Thus, irrespective of the business phase you are at, you may choose any of the most relatable business models with Motilal Oswal and get started with your entrepreneurship dreams!

Just fill in the details below and you will get a call from the business onboarding team:

Sub Broker Business


Motilal Oswal Franchise FAQs

Here are some of the most commonly asked questions about the Motilal Oswal Franchise along with their respective answers:

What benefits will I get if I choose any of the business partnerships models with Motilal Oswal?

Since Motilal Oswal is one of the prominent names in the full-service stockbroking space in India, it brings along the following benefits for its business partners:

  • Strong back-office support with risk management techniques.
  • Regular research reports and advisory for your clients with daily, weekly, monthly reports along with investment ideas.
  • Multiple business development programs including mentoring, rewards, Human resources etc.
  • A positive focus on technology through a wide range of trading platforms, automated support channels, separate mobile app for business partners etc.

How long does it take my business to be active with Motilal Oswal?

Generally, it takes 2 to 3 business days where the broker has put a strict timeline tag of 3 days for its operational team as a target. However, if your documentation has any problem, it may take a few more days to get everything streamlined.

How much does it cost for me to be a Motilal Oswal partner?

It really depends on the business model you choose to go ahead with. Different business models have different initial costs and corresponding deposit amounts. Please check the business models section above for more details.

What documents do I need to provide to the broker in order to become a partner?

There is a fixed set of documents you need in order to enter the stockbroking space in India as a sub-broker, franchise or partner of some sort. The documents include:

  • PAN Card
  • Address Proof
  • Educational certificates
  • Rental agreement of your office property
  • SEBI Registration certificate
  • Past experience certificates
  • Security amount cheque

There may be a few other documents needed and that information will be provided to your broker executive.

What revenue sharing will I get if I choose to become a Motilal Oswal franchise?

The revenue sharing, although, varies and depends on multiple factors. However, for a general range, it can be anywhere between 40% to 60% for the Motilal Oswal Franchise model. For instance, if it has been fixed t 60%, that would imply that you get ₹60 out of every ₹100 earned from your client base.

Similarly, for other business models, there is a specific range of commission you make from the overall revenue generated.

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Motilal Oswal Franchise
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