Motilal Oswal Franchise

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Motilal Oswal Franchise


Offline Presence


Market Reputation


Brand Equity


Revenue Sharing





  • Multiple Business Models
  • Local Assistance
  • Wide Penetration


  • Bigger player in Institutional trading than Retail
  • High Upfront cost for Franchise business

Motilal Oswal Franchise model is one of the multiple business models this full-service stockbroker has to offer to potential business takers. The broker claims to have a presence in over 500 cities and 2200+ locations across different parts of the country. It entered into the foray of franchising in the year 1999.

Motilal Oswal Franchise Introduction

Furthermore, Motilal Oswal has a partner strength of more than 1400 through its various business models and provides services at both retail and institutional levels.

In this review, we will analyze various aspects of these business models including areas such as Business criteria, fees, revenue sharing, training, coverage, marketing assistance, technology, research. Based on these aspects, you may be in a far better position to take a call on going ahead with your plan with this stockbroker.

So, let’s start with the basics first, with your business aligned with Motilal Oswal, you will be able to cater to your client base with the following financial products:


This full-service stockbroker claims to provide the following benefits to its business partners:

  • Back-office Support
    • Risk Management
    • Business Operation Assistance
  • Stock Market Research and Advice
    • Research Reports
    • Advisory
    • Strategies
  • Business development opportunities
    • Onboarding assistance
    • Mentorship programs
    • Technology support through an exclusive mobile app
  • Technology assistance through trading products
    • Trading platforms
    • Portfolio tools

Motilal Oswal Partnership Models

In total, this full-service stockbroker offers 4 different types of partnership models to potential businesses looking to work with it. Those are:

  • Franchise
  • Remisier
  • Channel Partner
  • Employee to Entrepreneur Program

Let’s dig a bit deeper and understand what exactly these business models mean to you and how can you go ahead with them.

Motilal Oswal Franchise

Individuals or businesses that are looking to expand their financial footprint can opt for the franchise model with Motilal Oswal. You need to have a requisite office space along with a small team that can handle day to day operations.

Motilal Oswal Franchise Eligibility

Here are some of the eligibility criteria that you need to meet in order to apply for a franchise business with Motilal Oswal:

  • Good and a consistent reputation in the financial space with a sizable client base to start with.
  • Payment of non-refundable registration charge of ₹15k to be made while setting up the initial formalities.
  • A refundable deposit of ₹3 Lakh to be made to the full-service stockbroker. This will be returned to you as and when you choose to leave the business. However, you will be getting the principal amount only and no interest.
  • Must have an experience of 2 to 3 years in either of the streams – Broker/Sub-broker, Remisier, Mutual Fund distributor, Financial Planner, Insurance advisor or an Employee of a Broker/Sub-Broker in the recent past.
  • A minimum investment of ₹5 Lakh to ₹10 Lakh at the onset and with a reasonable wallet for operational and infrastructure related expenses.
  • An area of at least 150 to 200 Square feet to set up an office in your area.

Motilal Oswal Franchise Benefits

Some of the benefits of setting up a business with this stockbroker are:

  • Different business development opportunities around your region via seminars, local marketing campaigns etc.
  • Consistent operational and back-office related support
  • Multiple trading platforms offered across the web, mobile, desktop, smartwatch devices etc.
  • Guidance on client acquisition strategies and approach
  • A wide range of trading and investment products (mentioned above) that can be offered to potential clients.
  • Paid accommodation training for 2 days at Motilal Oswal Mumbai office for all the business looking to set up an arrangement with the broker.

Motilal Oswal Franchise Revenue Sharing

With all the initial expenses taken care of, you get a revenue sharing of 60% of the brokerage you generate from the client base generated by you. In lieu of the 40% share Motilal Oswal or MOSL takes from the whole chunk, you get to:

  • Leverage Motilal Oswal brand equity in your business positioning
  • Professional training and assistance on customer acquisition
  • Regular stock market tips and research so that you can forward those to your client base
  • Dealing support provided at local level.

This is how it is segregated:


Motilal Oswal Remisier

This business model of Motilal Oswal Remisier does not require any upfront capital expenditure to set-up the business. An individual, looking to spend nothing on the office or infrastructure cost, may try out this business model.

The idea is simple.

Provide interested business leads to Motilal Oswal and the brokerage generated from the converted clients will have a share for the remisier. However, the broker claims that it will provide all kinds of tools, research and other related assistance for client/lead acquisition.

Motilal Oswal Remisier Eligibility

Let’s quickly look at the eligibility criteria for setting up a remisier business model with Motilal Oswal. This is what you will need to get started:

  • Reasonable reputation and hold of potential client base in the financial space.
  • Sales experience of at least 2 to 3 years of financial products
  • An operational expense capacity of ₹1 Lakh

There could be other requirements as well, but the ones mentioned above are good enough to get started.

Motilal Oswal Remisier Benefits

You get the following advantages in case you go ahead with the remisier model of business with Motilal Oswal:

  • No capital expenditure needed to set up the business
  • Support for advisory, technology, trading products provided
  • Positive brand reputation of Motilal to be used for business recognition and expansion
  • Use business development tools, advice and suggestions to explore business opportunities in and around your region against the competition.

Motilal Oswal Remisier Revenue Sharing

Under the Remisier business model, Motilal Oswal provides you with 20% of the brokerage generated by the clients brought to the business through you and/or your network.

This 20% share in the brokerage stays as long as the client stays with the broker and continues to trade through their services.

This is how it is segregated:


Motilal Oswal Channel Partner

This business model of a Motilal Oswal Channel Partner is more of a collaboration with the broker rather than working under the broker. In case you are already working with a specific set of clients for stock market trading, then you may choose to opt for this business model.

The idea, in this case, is to offer the existing client base of yours with other potential investment opportunities apart from the ones they are already into. You may cross-sell these services for investments and then get a share of the overall revenue generated through these investments via Motilal Oswal.

Motilal Oswal Channel Partner Eligibility

The eligibility criteria in case of a channel partner program is pretty simple and straight-forward.

In case, you are someone who has an active set of clients trading and/or investing in the stock market, plus you can assist in cross-selling other investment products, you can opt for this program.

Motilal Oswal Channel Partner Benefits

Here are some of the quick benefits of going ahead with the channel partner business model:

  • Assistance in trading platforms, back-office operations
  • Research and advice provided across investment products
  • Brand trust of Motilal Oswal that can be exploited for customer acquisition.

Motilal Oswal Channel Partner Revenue Sharing

Since Channel partners are going to bring in an active investor base to the full-service broker, thus, they get relatively better revenue sharing on the new investment products sold.

From the overall revenue generated from these clients of the channel partner, the latter gets to keep anything between 50% to 60%. Further, there is no maximum cap on the number of investment products sold and the corresponding investment amount brought in.

This is how it is segregated:


Motilal Oswal Employee to Entrepreneur

This program is specifically for people who are either an employee at a stockbroking house or have a reasonable experience in the stock market. With aspirations of running their own business, people can check out the details of this Motilal Oswal Employee to Entrepreneur program.

Motilal Oswal Employee to Entrepreneur Eligibility

The eligibility criteria for this business model is that you must either be an employee of any stockbroking company and/or must be direct stockbroking experience.

Motilal Oswal Employee to Entrepreneur Benefits

If you opt for this Employee to Entrepreneur program, then you get the following advantages from this stockbroker:

  • Consistent career growth
  • You can choose to keep your existing job and add this program to your professional life.
  • Pick and choose the specific stream of business you are good at.

Motilal Oswal Employee to Entrepreneur Revenue Sharing

Again, even in this business model, you get to keep a specific percentage of the overall revenue generated through your addition to the program. This percentage can fall in the range of 30% to 40% of the overall revenue.

So, that sums up the complete franchise, sub-brokership and other related business models opened up by Motilal Oswal to increase its geographical footprint and also, to offer reasonable business opportunities.

This is how it is segregated:


How to Get Motilal Oswal Franchise or any other Program

Getting your business aligned with Motilal Oswal requires you to follow few basic steps.

  1. Get yourself a callback from the broker
  2. Answer a few basic queries regarding your business aspirations
  3. A callback with the local executive will be arranged for you
  4. Provide the requisite documentation and fees
  5. Get started with your business.

Just fill in the details below and you will get a call from the business onboarding team:

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Motilal Oswal Franchise
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