Angel Broking

Angel Broking (now called Angel Broking Limited) is an Indian Full Service Stock Broking company founded in the year 1987 and is headquartered in Mumbai.

With the recent pivot towards flat brokerage charges, Angel Broking comes out as a much more value-for-money oriented stockbroker. With low brokerage charges, you get free research, tips and offline presence of a full-service stockbroker, which is rare.

Let’s have a quick look at the different aspects of this stockbroker for you to decide whether it is good enough for you or not.

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Angel Broking Review

Angel Broking is a depository participant with CDSL and is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE), National Commodity & Derivatives Exchange Limited (NCDEX) and Multi Commodity Exchange of India Limited (MCX).

When it comes to offline presence, the company has more than 11,500 sub-brokers and franchise outlets in 900+ cities across India.

As of now, it boasts of more than 1 Million clients in its lifetime till now. Thus, there are reasonable chances of you finding its office around your area, especially if you are living in 1st, 2nd or 3rd tier city.

Also Read: Is Angel Broking Safe?

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“Angel Broking boasted of 4,24,207 active clients by 2019-20 this financial year.”

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It primarily provides financial services to retail clients. Their services include:

• Equity
• Commodity Trading
• Currency Trading
• Portfolio Management Services (PMS)
• Life Insurance
• ETFs
• IPOs
• Mutual Funds
• Loans Against Shares

Angel Broking is one of those stockbrokers that has put its consistent focus on technology.

These can be exemplified through the trading applications it offers to its clients including Angel Speed Pro, Trade Angel Broking, Angel Broking Mobile App.

One of the recent additions has been ARQ that runs completely on algorithms and has no human intervention in its processing.

This automated engine recommends different investment products that you can invest in based on different trends and future estimations (more on this later).

The company has been recently awarded “Fulcrums of Commodity Derivatives Market” award by MCX for FY2018-19.

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Angel Broking management has recently announced that they are going to come up with an initial public offering in the next few months in the range of ₹600 Crore. For more information, check this detailed review on Angel Broking IPO.

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Dinesh Thakkar, Managing Director

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“Angel Broking is known for the wide offline presence that it has been able to capture in the last three decades of its establishment.

Started as a small broker, Dinesh Thakkar has been a remarkable personality in taking this full-service stockbroking house to multiple levels of growth.”

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Angel Broking Trading Platforms

In this Review, we will talk about different trading platforms such as the mobile App/Web and Angel SpeedPro for online trading.

Where Angel Broking App is a recently launched mobile app for online trading, there is a web-based application that is an extension of their previous browser trading platform Angel Eye.

SpeedPro, at the same time, is a conventional trading platform software that you can download on your desktop or laptop for online trading. Here are the details of all the trading platforms offered by this broker:

Angel Broking App

This mobile app has been recently launched and is powered by ARQ Angel Broking – a Hi-tech auto advisory engine.

ARQ helps users to stay invested in the top-performing stocks and mutual funds, while the smarter trading platform makes online trading pretty simple.

There are few innovative features such as faster stock-tracking with multiple watch lists, auto news updates & real-time fund transfer-ability through multiple banks.

Here are some of the features of the app:

• Live streaming prices
• ARQ – Personalized advisory offering index-beating returns
• Intraday charts with Indicators
• Online Payment via 40+ Banks
• 40 technical chart indicators and overlays to analyze each and every aspect of the stocks.
• Personalized notifications for trades and ideas.

Here are some of the screenshots of the app:

Some of the concerns in the mobile app include:

• Connectivity issues in smaller cities
• User experience can be improved
• A limited number of features as compared to other mature mobile apps for trading

This is how the mobile app is rated at the Google Play Store:

Trade Angel Broking

Angel Broking Trade is an extension to the earlier browser trading platform ‘Angel Eye’.

This browser-based trading platform has been there for a while now. The user does not need to install anything while using this platform and can trade directly through a web browser.

Some of the features of this Web application include:

• Track investments across all asset classes and for your entire family from a single place
• Access latest market data, News as well as Angel research
• Easy to use & intuitive navigation with custom authentication for added security.
• Multiple exchanges, hi-speed trading platform with streaming quotes.

Here is a screenshot of the platform:

Angel Speed Pro

Angel SpeedPro is a trading software that you can download on your desktop or laptop to carry on online trading. Some of the features of the tool include:

• 30 days intraday and 20 years historical data with 70 + studies for advanced technical analysis
• Real-Time rate updates
• Scrip-wise buy price, day’s gain/loss and overall profit/loss to view your holding portfolio at a glance
• Integrated news flash and research reports (check more on Angel Broking Research section below)

Here is a screenshot of the trading platform:

Angel Bee

Angel Bee (previously called Angel Wealth) is basically an investment management mobile app from Angel Broking.

The app allows you to plan out your investment goals, recommends you equity and MF investments based on ARQ – the recommendations engine from this full-service stockbroker.

Some of the features of Angel Bee are:

• Shows your current holdings and positionings across different financial products
• Allows you to open a Big savings account which gives potentially higher returns as compared to a standard savings account.
• The mobile app is sleekly designed and is optimal for beginner users as well.

This is how the app looks like:

Here are some of the stats about Angel Bee from Google Play Store:

 

In conclusion, if you are a beginner level trader, you may choose to use either the Angel Broking Mobile App or the web trading platform. Users who are relatively experienced and are looking for a wider number of features may opt for the terminal application i.e. Speed Pro.

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Angel Broking Customer Care

Angel Broking, being a full-service stockbroker, has higher expectations from its client base when it comes to quality and speed of resolutions.

The broker provides the following communication channels for clients in order to reach out to it:

• Online Customer Service Centre
• Email
• Phone
• Offline Branches (Sub-brokers and Franchise offices)

When it comes to the ground reality though, Customer Service is one of the biggest concern for this full-service stockbroker. Be it any aspect such as Quality of Service, Communication Protocol, Time taken for issue resolution – the service level is below average.

Thus, it becomes super-important for this full-service stockbroker to make sure their service lives up to the brand they are looking to create for their clients.

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Angel Broking Fund Transfer

There are 4 different ways through which clients can transfer funds from their bank account to their trading account. Below are those listed:

Trading Platform

You can transfer funds to your trading account using any of the trading platforms such as Angel Broking Web, Angel Broking Mobile App or Angel Speed Pro.

Using these softwares, you can transfer funds from more than 40 banks in India through the payment gateways provided.

Remember, there is a small fee associated when you use payment gateways for fund transfer.

Angel Broking Back Office

Apart from the trading platforms, the back office can also be used to transfer your funds into your trading account with the broker.

There are multiple options to choose from such as NEFT, RTGS and IMPS. While the first two options are free to use, IMPS may come up with some charges when you transfer funds.

Demand Draft

Clients can also use the Demand draft along with the requisite documents for the funds’ transfer process. This is free to use.

Cheque Deposit

You can drop a cheque from any of your linked bank accounts with the broker. However, this process takes a few business days for the funds to get transferred.

Obviously, cheque deposit has no transfer fee associated.

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Angel Broking Charges

Full-service stockbrokers generally charge higher brokerage values because of the range of services they offer to their clients. Angel Broking is no exception, although, their brokerage charges get reasonable if the initial deposit is fair enough.

Here are the details of different account opening charges:

 

Being a full-service stockbroker, it charges its clients a percentage-based commission. This basically implies that depending on your trade value a specific percentage will decide the actual brokerage you are going to pay for that particular trade.

For instance, if you are trading for ₹1,00,000 at the delivery level and your brokerage percentage is 0.40%, that would mean you are going to pay ₹1,00,000 X 0.40% or ₹400 as the brokerage for that particular trade.

Angel Broking Brokerage Plans

There are 4 different brokerage plans to choose from Angel Broking. A user depending on the initial capital he or she is looking to put in can pick a plan:

Angel Broking iTrade

Starting 1st April 2019 – Angel Broking has introduced at flat-rate brokerage charge plan titled ‘Angel iTrade‘.

Under this plan, any investor or trader can get all the benefits such as research, customer support, offline assistance from this full-service stockbroker while paying a fixed brokerage rate.

Unlike in rest of the brokerage plans (discussed below), there is no percentage-based commission charged by the broker.

However, there are a couple of slabs that decide this fixed brokerage rate:

• For delivery based trades in the Equity segment, the brokerage levied is ₹0.
• For the rest of the segments including derivatives, intraday, commodity and currency trades, the brokerage charged by Angel Broking is ₹20.

There is no condition of an initial deposit. In fact, you can open a 0-deposit angel broking demat account under this plan.

Use Angel Broking Brokerage Calculator for calculation of brokerage and related taxes.

Furthermore, you can certainly negotiate on the brokerage charges you pay to the broker. This depends on a couple of factors:

• Your initial deposit
• Your negotiation skills

If you are starting with ₹50,000 or more, then certainly you can get much lesser brokerage charges after a round or two of negotiations with the executive.

Angel Broking Transaction Charges

Apart from the brokerage charges, you, as a client are also required to pay few taxes and transaction charges. These charges are at a percentage level and depending on your trade value, the actual monetary value gets calculated.

Here are the transaction charges listed:

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Angel Broking Margin

In case you are looking for margin in your trades across segments, Angel Broking is one of those few stockbrokers in India that provides one of the highest margin values. This holds true, especially for intraday and derivatives trading.

Please refer the below table to find details on the Margin provided:

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Angel Commodity

Angel Broking allows its clients to trade in the commodity segment through MCX and NCDEX. This form of trading is allowed in the form of commodities, such as:

• Precious metals
• Base Metals
• Energy
• Agricultural Products

You’d need to open a separate commodity trading account to carry out your investments in this particular trading segment.

The brokerage charges are pretty much in line with the Angel iTrade plan where you pay a fixed amount per trade.

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Angel Broking Offers

This stockbroker runs multiple offers at one time or the another. Some of the currently run Angel Broking offers are:

• Free Demat Account
• Free Trading Account
• Free Annual Maintenance Charges
• Flat Brokerage across trading segments

You may fill the form and get access to all these exclusive offers right away!

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Angel Broking – Investing in IPOs

There are a couple of ways in which you can invest in IPO (Initial Public Offerings) using Angel Broking services. Here are those listed:

• Online

The online process is pretty easy using the desktop trading application or the mobile app when it comes to IPO applications. You can also edit or modify your application using these trading platforms.

• Offline

Then, there is the offline way in which you can visit the sub-broker or franchise office of this full-service stockbroker, fill in the ASBA Form, provide information such as Bank account information, a PAN Card and Demat account.

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Finally, in this review, we will talk about the Pros and Cons of Angel Broking.

Here are those listed:

Angel Broking Disadvantages:

Well, there have been few concerns raised by different customers with their experiences. We have listed some of those here:

1. Customer service has a relatively higher turnaround time
2. Funds transfer from your trading account to a bank account is relatively a cumbersome process and is not directly available through online platforms.

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“Angel Broking has received around 41 complaints for the financial year 2019-20 at BSE and NSE. The complaint percentage stands at 0.01% while the industry average is 0.01%.”

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Angel Broking Advantages:

Here are some of the benefits you will get if you open your demat and trading account through this full-service stockbroker:

1. It is one of the biggest full-service stockbrokers in India and is among the top 7 brokers in terms of NSE active client base.
2. Ever-evolving trading platforms across devices.
3. Introduction of new investment engine, ARQ that helps clients with stock predictions
4. A wide range of trading and investment products offered to clients be it Equity, Commodity, Currency, Angel Broking PMS, Insurance, Mutual funds, IPO etc.
5. Funds transfer provision available to more than 40 banks in India.
6. Huge offline presence with its sub-broker and franchise offices.
7. A prominent team of research experts providing market research reports, recommendations and tips.
8. High margin values offered, especially if you are an intraday trader.
9. Large brand equity with a high trust factor gained from its client base.
10. Easy Mutual fund investments through recent initiatives such as Angel Bee.
11. Completely online account opening process with minimum hassles for traders.

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Conclusion

“Angel Broking is a better than average full-service stockbroker of India.

Although, it has shown a good amount of growth as far as technology is concerned, however, there is a lot that it can work upon when it comes to Customer Service.

This particular area definitely needs immediate attention from the broker.

Other than that, the broker has been doing a reasonable job when it comes to areas such as Technology, Research and offline assistance.”

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Angel Broking Account Opening

If you wish to open an account with this stockbroker, you can get in touch with any of the closest branches near your city or town.

You may also choose to fill up the below-displayed form and a callback will be arranged for you:

 

Post this call, there are 2 ways to get started.

1. If you have an Aadhar card, then the account opening process can be completed in a few minutes.
2. Otherwise, you need to provide a few documents to start your account opening process. The documents required are as follows:
   1. ID Proof
   2. An address proof
   3. Bank statement for the last 6 months
   4. Passport-sized photograph
   5. AMC fees (if applicable)
   6. Trading Account cheque

Once you are done with this, your account gets opened within 2-3 business days.

For more information, you can check this detailed review on documents required for demat account.

eKYC Angel Broking

In order to perform eKYC (e-Know Your Customer), you need to provide some basic documentation to the broker along with performing an IPV i.e. in-person verification.

However, if you already had done your eKYC with some other stockbroker, then you do not need to go through this process.

At the same time, Angel Broking has a DKYC process as well, where the complete documentation and verification process can be done online. In this format, there is no physical or manual verification is part of the process.

This brings in ease, efficiency and convenience to both the sides.

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Angel Broking Membership Information:

Here is the membership information of the broker with different exchanges and intermediate parties:

 

The details can be verified from corresponding websites of the exchanges.

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Angel Broking FAQs:

Here are some of the most frequently asked questions by existing and potential clients of this stockbroker:

What is Angel Broking?

Angel Broking is a full-service stockbroker that provides you with an environment to trade in the Indian stock market across different investment products.

The broker offers you multiple services in terms of research, trading platforms, customer support, education, local help so that you can invest your capital.

The broker is based out of Mumbai and has a presence with more than 11,500 offices in different parts of India. It was established in the year 1987.

How Angel Broking works?

The broker works in a pretty straight-forward way. Its business model is based on the commissions generated from the trades placed by its client in the stock market.

As a trader or investor places his money in the stock market, there will be a small percentage of commission or brokerage that Angel Broking will charge. This brokerage collectively from all its client base becomes the revenue the broker generates.

It is also involved in institutional trading, however, its scale is much smaller as compared to retail trading.

What is the meaning of Angel Broking?

There is no specific meaning attached to the brand name Angel Broking. It is just the registered name of the company that operates as a stockbroker in India.

How easy is it to open an Angel Broking account?

It is pretty easy to open an account with this full-service stockbroker, especially if you have Aadhar card. The account with this full-service stockbroker can be opened within 4 hours, ideally.

Can students open a demat account in angel broking?

Yes, students can certainly open a demat account. At the same time, an income statement is a mandate to activate your demat account. If you do not have any income then there are other alternatives. Please fill in the form above to know more.

Can I invest in IPOs with Angel Broking?

Yes, IPO investment is possible.

Is there any Angel broking windows phone app?

No, as of now the broker provides the only android and iOs version of mobile apps.

What is Angel Broking Eye?

It is the web-based trading platform from the full-service stockbroker. It can be accessed from any device and any browser. This web app is now known as Angel Broking Web.

What is Angel Broking ARQ?

ARQ is an automated recommendations engine introduced in 2016 by the full-service stockbroker.

The broker claims that this engine runs on millions of data points and recommends stocks and investment products to clients based on their risk appetite, investment preferences, demographic information and more.

What is the employee strength of Angel Broking?

More than 7000. However, in the recent past, the broker has seen a lot of changes in its top management to go along with high attrition in the last 1 year or so.

How is Angel Broking Research?

The broker has been known for high-quality research with their expert team in the past. Recently, the broker has seen 2 heavy exits with two major research heads leaving the company (one each in technical and fundamental research).

Thus, with the new team, the broker needs to prove its mettle in the coming time.

What kind of brokerage plans are offered by Angel Broking?

There are four plans offered by the full-service stockbroker – Classic, Preferred, Premier, and Elite. Your brokerage percentage is decided based on the plan you pick, which is further based on your initial trading amount deposit.

What are Angel Broking Demat Account Opening Charges?

0, based on the initial trading deposit you provide to the broker.

What are Angel Broking Demat Account Annual Maintenance Charges?

₹450. The amount can be further levied if you start with a reasonable trading account balance (at least ₹50k).

How is Angel Broking Customer Care Quality?

Although this is a full-service stockbroker, it falls very short when it comes to delivering quality through its customer service.

It has multiple communication channels such as Email, Toll-free number and support by the call but on the ground, the quality of communications, skill set of executives and turn around time can be improved.

How many complaints have been registered against Angel Broking by its clients?

There have been 149 complaints officially registered against this full-service stockbroker at NSE this year and the broker has kept a 100% resolution success rate in the recent past.

Furthermore, Angel Broking goes hand in hand with a 0.02% complaint rate implying 2 out of 1000 clients file a complaint.

For more information, you can check this review on Angel Broking Complaints.

How to close Angel Broking Account?

If you are looking to close your account, you will be required to fill in the account closure form, clear all the dues (if any) and submit this form either to your local sub-broker or you can send it to the customer support of the broker.

Once all the formalities are completed, the account closure process generally takes 2-3 business days.

For more information, you can check this detailed review on how to close demat account.

How many branches does Angel Broking have?

The full-service stockbroker has a presence in around 900 cities of India with more than 8500 sub-broker and franchise locations (explained later).

Also, check out these detailed comparisons of Angel Broking Vs other stockbrokers:

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Angel Broking Sub Broker

As mentioned above, this stockbroker has a huge offline presence in different forms such as franchises, sub-brokers, master franchises, remisiers, authorized personals etc.

If you wish to become one, you’d need to provide some basic documentation along with taking care of a few formalities such as:

• Setting up an office (depends on your partnership type)
• Initial Deposit
• Business experience in the domain

The revenue model, in this case, is pretty straight-forward too. The broker offers you a revenue share (generally in the range of 40% to 80%) from the overall brokerage generated by you.

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Angel Broking Branches

Here are the different locations across states where the full-service stockbroker has the presence in:

 

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More on Angel Broking

If you wish to learn more about this stockbroker, here are a few references