Karvy Online is a Full-Service stockbroker from the house of a wholesome financial conglomerate Karvy Group. Incorporated back in the year 1985, Karvy Online today has a presence in around 400 cities of India with International offices in New York and Dubai. Apart from Retail broking, Karvy Online has also been a prominent face in Institutional and corporate investments.
Karvy Online, with its accreditation through BSE, NSE, MCX-SX, MCX and NCDEX, provides trading and investing facilities in the following segments:
Since it is a full-service broker, it provides all sorts of services including research reports, Online support, Offline assistance through its branches and franchises, intra-day tips etc. One unique service Karvy Online helps its clients with is ‘Ask The Expert‘ where registered clients can login to the website and request answers to their trading or investment queries at a personal portfolio level.
A back-end research at both technical and fundamental level helps and answers these customer queries so that clients can take an objective judgment before they put their money into the market.
“Karvy Online has an active client base of 2,25,191 for this year 2017.”
Karvy Online recently introduced a recommendation product called – Smart Trader. It helps clients by providing 8 stock recommendations before the first trading day every week. The recommendations will be based on both Technical as well as Derivative parameters around the market momentum. Clients need to consider few areas while using Smart trader:
Recommendations may be a mix of both Long & Short positions based on market conditions.
The stock must get initiated on the first two trading day of the week for Smart Trader to work for you.
From L-R:Mr C. Parthasarathy (Chairman & Managing Director), Mr M. Yugandhar (Managing Director), Mr M. S. Ramakrishna (Director), Mr V.Mahesh (Managing Director), Mr V. Ganesh (CEO – Karvy Computershare)
Karvy Online offers three trading solutions to its clients through desktop, web and mobile based on client preferences. It also provides options to trade via call and SMS services. As far as the trading applications are concerned, here are the details:
Karvy Nest is a downloadable EXE file that can be installed on a desktop or laptop. It allows trading across all major exchanges including National stock exchange (NSE). Some of the basic requirements before this file is installed on a laptop or desktop are:
Processor: 500MHz Pentium III or compatible
Hard Disk Space: 15 MB
Operating System: Windows XP or later (no support for Macintosh)
Browser: Internet Explorer 7 and above, Chrome, Mozilla
Some of the features of this desktop-based trading application are:
Place buy or sell orders
Create Market watch groups to track scrips of your choice
Receive personalized alerts and stock notifications
View trades, positions and orders data
Here is the demo of how to use Kary Nest Trading application:
Karvy Online Web
Karvy Online web is a browser-based trading application where clients do not need to install or download any EXE file to their machines. They can just browse to this URL and enter their valid login details. This trading application is accessible through most of the prominent browsers be it Chrome, Mozilla, IE or Safari. Some of the features of this trading platform are:
View Order Book, trade book, Intra-day book
Get access to back office reports, real-time news and overall market picture
Place, cancel or modify your orders
Transfer funds through some of the major banks of the country
Analyze intraday charts that display trade price, trade size and Cumulative traded volume
Here is a small demo of one of the features of the web trading platform:
Karvy Online Mobile app is a very convenient and easy to use the mobile app. The app is available for Android, iOS, and Windows platforms and provides vital information around real-time quotes, market trends, live updates and so on. Some of the prominent features of this mobile app are:
Trade in Equity, Derivatives and currency segments of BSE, NSE and MESI stock exchanges of the country.
Track portfolio and transfer funds from the list of banks.
Free to use even if you are not a client of Karvy Online. As a non-client, you get to access features such as market tracking and real-time news.
Inbuilt features such as ‘Ask the Expert’ and ‘Live Chat’
Get completely authenticated and secured trading experience
Here is how the Mobile App works:
At the same time, there are few concerns that have been raised around the mobile app, time and again by the clients, including:
The full-service stockbroker has been doing a decent job in providing pretty accurate recommendations and tips with its fundamental and technical level analysis. The broker provides the following reports to its clients with corresponding frequency cycles:
Monthly Value max reports
Economic and strategic reports
Company strategic reports
Furthermore, the broker has a prominent research team whose research gets published in multiple newspapers, financial journals, and industrial reports. The accuracy of the research provided by the broker is much better than the industry average and clients can certainly rely on the reports and recommendations offers by the stockbroker.
Here is one small snippet of one of the reports provided by the broker:
Karvy Online Customer Service
Karvy provides the following communication channels to its client for customer support:
NRI phone support
Online web portal
With multiple channels to connect with clients, Karvy does a reasonable job at quantity level. Furthermore, from the quality perspective, the broker has a set stipulated time period to provide resolution to different types of queries or concerns raised by the clients. Although the turnaround time is maintained well, the messaging can be done in a more personalized manner. As of now, most of the communication seems to follow a pattern and users are provided with template responses.
This is one grey area within customer service provided by Karvy, otherwise, the broker stays up to the mark as far as expectations of the clients from a full-service stockbroker are concerned.
Karvy Online Pricing
Although Karvy is a full-service stockbroker, it charges its clients at around average level (its neither expensive nor cheap – value for money in a sense).
Here are the complete details:
Karvy Online Account Opening Charges
To open a 2-in-1 Demat and Trading account, here are the expenses that need to be taken care of:
Trading Account Opening Charges (One Time)
Demat account Opening Charges (One Time)
Trading Annual maintenance charges (AMC)
Demat Account Annual Maintenance Charges (AMC)
₹500 (FREE for first year)
Within full-service stockbroking space, account related costs set up by Karvy beat industry benchmarks
Karvy Online Brokerage
There are a couple of plans at retail and institutional level but at the fundamental level, these are the brokerage charges levied on customers:
As shown above, the brokerage charges levied by Karvy are pretty much in line with the industry average. For instance, there are few full-service stock brokers that charge equity delivery at 0.5% and at the same time, few stock brokers charge around 0.1%. With 0.3%, Karvy is pretty much from an average standpoint as far as brokerage is concerned.
Furthermore, INR 30 per lot brokerage for options trading comes at a nominal price. Nonetheless, users are advised to negotiate the brokerage charges as much as possible, especially if you are starting with a reasonable initial trading deposit.
To know complete information about the Brokerage charges, click HERE.
Karvy Online Transaction Charges
Following are the transaction charges at the segment level levied by Karvy:
Like brokerage, the transaction charges levied by Karvy are reasonable too, across all the segments.
Karvy Online Exposure or Leverage
Following are the margins by Karvy:
Intraday upto 20 times, 0 for Delivery
Upto 4 times for Intraday
No Leverage for buying, upto 4 times for Shorting Intraday
Upto 4 times for Intraday
If you are using services of Karvy, then you are given a decent exposure of up to 20 times for equity intraday, which is a pretty decent number as per industry standards. However, currency segment attracts no exposure at all and this must be considered while you are looking to open an account with this full-service stockbroker.
Karvy Online Branches
The full-service stockbroker is present in the following locations with its sub-broker and franchise offices across different parts of India:
V V Nagar
Karvy Online Disadvantages:
3-in-1 account provision not available so while transferring funds, it takes unnecessary time wastage unlike ICICI Direct or HDFC Securities who offer such a provision.
Trading platforms not available at Macintosh level, thus, limiting usage for such clients
One of the lowest performing mobile apps in India
“Karvy Online has received complaints from its 150 clients this year with complaint percentage of 0.08%. The industry average is 0.06%.”
Karvy Online Advantages:
Customer-centric features such as ‘Ask the Expert’ or ‘Live Chat with Experts’ is a unique way of making sure clients take the best of decisions with their money
Decent research team
Availability of multiple trading and investment products
Vast network of branches and franchises providing immense offline support to clients across the country
“Karvy Online is certainly one of the top performing full-service stock brokers in India. If you are looking for decent research, customer service, exposure at a reasonable pricing, then Karvy Online is the broker for you. Like others, it also has few weak links such as the mobile app, hidden charges etc, but you have to make sure you understand your requirements and preferences and based on that you can take a judgment.
However, if you are looking for economical alternatives, then there are a lot of discount stock brokers that can be opted for. But, in case your preference is towards a full-service broker, then Karvy has to be among the top ones.”
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You need to provide few documents to start your account opening process. The documents required are as follows:
An address proof
Bank statement for the last 6 months
Passport sized photograph
AMC fees (if applicable)
Trading Account cheque
Once you are done with this, your account gets opened within 2-3 business days.
Karvy Online Membership Information:
Here is the membership information of the broker with different exchanges and intermediate parties:
The details can be verified from corresponding websites of the exchanges.
Some Frequently Asked Questions About Karvy Online (FAQ):
Is Karvy Online suitable for beginner traders?
Yes, as long as you are not comparing Karvy with any discount stock broker. Within full-service stockbroking space, Karvy is one of the recommendable full-service stock brokers. It provides decent research, quality customer service at reasonable pricing. These are some of the aspects required by a beginner trader anyway.
However, if the price is one of your topmost criteria, then you may opt for a discount stock broker as well.
Can I trust Karvy Online? Is it a reliable stockbroker?
The broker has been around for a while now since its established way back in 1985. So, trust factor has certainly been attained by the broker. Its complaint percentage is somewhere around the industry average, so that certainly helps.
As far as reliability is concerned, it does a good enough job in customer service as well as research reports and recommendations. Then, as far as its trading platforms are concerned, the mobile app is one big concern, otherwise, its other trading platforms perform in a decent manner.
In other words, you can certainly rely on this full-service stockbroker.
What are the account opening charges of Karvy Online?
The broker charges INR 420 for opening your demat account while the trading account is opened for free. Furthermore, the Demat account AMC is charged at INR 500 with the first year as free. There is no AMC for the trading account.
What is the brokerage charged by Karvy Online?
Karvy is pretty reasonable in its brokerage with 0.3% in equity delivery and 0.03% in equity intraday segments. That basically means, if you trade for INR 1,00,000 you will be charged INR 300 brokerage for delivery and INR 30 for intraday trades. Overall, these values are pretty much in line with the industry average.
For more details, you can check out the ‘Brokerage’ section above.
How is the customer service of Karvy Online?
Karvy has done a structured job in setting up its customer support for clients. With multiple communication channels, the broker has a keen eye for its turnaround time but still, it needs to work on its messaging tone and personalization factor. Otherwise, customer support is at a reasonable level.
For more details, you can check out the ‘Customer Service’ section above.
What is the quality of research provided by Karvy Online?
The broker has structured multiple types of reports and recommendations based on different trading and investment segments. Overall accuracy and performance are good to go along with the coverage of research.
For more details, you can check out the ‘Research’ section above.
You can check out detailed comparisons of Karvy Online Vs Other Stock brokers here: