Headquartered in Ludhiana, MasterTrust, an intraday and commodities broker, was first incorporated in 1994 as Master Capital Services Ltd. MasterTrust deals primarily with equities and commodities through markets like BSE, NSE and also trades in currencies through MCX-SX.
It also provides dedicated commodity trading through its subsidiary company Master Commodity Services, Ltd. Master Capital has its own DP service and is registered as one with both MCX and NCDEX (National Commodities and Derivatives Exchange Limited).
It also happens to be one of the leading companies in financial services, providing consumers with bespoke trading plans, customized care along with dedicated round-the-clock service. Today, it has over 650+ employees, making for a robust trading company, with its own unique centralized trading products, designed to make trading as seamless as possible for its customers.
MasterTrust offers both broker-assisted trading as well as automated trading, for both Indian and NRI investors. With more than two decades in this sector, Mastertrust over the years has indeed grown to become a leading financial services company, providing customers with dedicated and customized financial products.
One of the cornerstones of this company happens to be their strong belief in inculcating and encouraging investment and to that end; it offers customers various financial products, covering a wide range from equities to bonds, commodities, currencies and much more.
Presently, Mastertrust is spread over 505+ branches across India, sweeping up in its fold a burgeoning franchise network as well – and boasts of 150,000+ client relationships, since its inception.
Let us walk through a review of MasterTrust’s trading services, trading products, charges and many other related particulars.
MasterTrust Customer Service
MasterTrust believes in fostering and developing strong client relationships, with customers tended to by dedicated and committed relationship managers who are available to handle their queries, concerns and complaints ceaselessly through the day.
MasterTrust also provides detailed research reports to customers who have subscribed for the same, along with instant SMS updates so that they can track and monitor their investment, in real time. In addition to the same, the company also provides streamlined portfolio management services, through which their customers can access relevant information, instantaneously.
With a toll-free number, centralized query resolution process, live chat, email support and online support, MasterTrust certainly seems to have gained a reputation of being customer-centric.
MasterTrust Service Products & Services
MasterTrust provides its clients with the following products and services
MasterTrust currently offers various trading platforms, enabling its customers to trade ‘on the go’. Now, customers can opt for one of the many to start trading on – from the web-based trading platform, through OMNESYS NEST primary desktop trading terminal to the mobile-based app, for trading and track their investments in real time.
Desktop trading platform
MasterTrust currently utilizes OMNESYS NEST as its primary trading platform – a seamless and powerful facilitator of trading that boasts of:
Live stream of market quotes, data
Live recommendations on stocks, via pop-ups on the trading screen
Advanced charting, real-time chart analysis, with historical data and spread over 45 indicators
Market movers, highlights market movers in real time; identifies lead market mover’s value in real time, along with volume data, top stock gainers and losers
Market monitoring, in real time with live data – portrays 52 weeks high and low along with intra-day trading high and low, as well as weekly volumes, upper and lower circuit breakers for all scripts currently being traded
Payment options – customers can utilize various payment formats to fund their demat accounts and the process should vary from ‘instant’ to two working days, depending on the format selected
Online fund transfer – customers can transfer funds online and it may take anywhere from one to two working days to reflect on the trading account
Track and monitor portfolio in real time, along with account information, balance, DP holdings and much more
Accessibility of full functionality of the trading platform through NEST.
MasterTrust Web Trade
MasterTrust web trading platform is one of a kind classic trading platform that manages to integrate live market quotes, with research calls, integrated fund transfer system to enable clients to fund their accounts instantaneously to meet key margin requirements.
It also comes integrated with multiple watch facility, enabling customers to track and monitor scripts that they are interested in, in real time.
Some of the unique features of this platform are:
Single login feature, for trading, back office and DP
Integrated market watch for monitoring various exchanges such as BSE, NSE, F&O, commodity, currency, and MFSS
Option to trade various order types, from normal to basket with spread and aftermarket orders
Integrated tracker to enable the customer to monitor portfolio in real time
Hotkeys, similar to a broker’s terminal to enable unified and instant trading
Easy order entry for commodities and derivatives
Simplified tracking of orders, trades and positions etc.
Online fund transfer from approved list of banks
Ability to set and receive alerts via email
News watch and recommendations on various scripts
Comprehensive and detailed research reports
A detailed review of all stocks, with complete information on the same
Tools and calculators
MasterTrust Mobile App
MasterTrust’s mobile trading app, Master Mobile makes it easier for customers to track, monitor, and trade on the go. This app should come in handy, especially for customers who often prefer to trade, when commuting. Besides, it offers the complete functionality of MasterTrust’s trading platform, with a dual security feature to prevent accidental trades.
With this app, customers can monitor all market exchanges, from BSE to NSE. It also enables them to monitor their current positions, check and review their positions, place orders and determine if the orders have been carried out or not.
MasterTrust Portfolio Tracker
MasterTrust currently offers dedicated portfolio management services; and in line with that, MasterTrust portfolio tracker enables customers to micromanage their portfolio, seamlessly. Some plusses that come with this tracker are, it allows/provides for:
Review and monitor portfolio performance in real time
Buy and sell option available in this module
P/L report, dividends,
Detailed research reports
Automated transaction update of the account balance, with Profit/Loss highlighted, in real time
Detailed tax return reports
Holding view with an average cost for the same, highlighted
Single login feature
MasterTrust Brokerage Charges
MasterTrust currently offers one of the lowest brokerage charges which is surprisingly lower than those offered by banks such as ICICI Direct, Sharekhan and others. Remember, this comparison is done within the full-service stockbroking space.
They offer some of the most competitive brokerage charges in the market – even a simple cost comparison should make this apparent. They currently offer 0.10% for trading in equity cash while they charge around 0.1% for intraday trading and futures.
It should be pointed out that they also offer options trading at ₹10 per lot which is one of the lowest in the market, where other stock broking companies charge five times or more for providing their customers with the same service.
The other highlights include MasterTrust’s currency option at ₹5 per lot as well as futures trading at 0.005% turnover and commodity trading at 0.007% turnover.
The charges listed do make MasterTrust, one of the most competitively priced full-service brokers. However, on the flip side, it does come with a slightly higher transaction charge which can be reasonably expected given the low brokerage charges. Customers need to set up a demat account for availing these brokerage services which they can do by paying a one-time demat account fee of ₹555 and AMC charges of ₹300.
Since this firm prides itself on offering customers one-of-a-kind service, the cherry on the cake is that a potential customer may be able to avail better rates by calling them up directly and discussing their requirements with them transparently.
MasterTrust offers three-in-one-account – linking up the bank, trading and demat – all under one account. It also offers customized trading plans for its customers who can transfer funds to their trading account by opting for one of the formats listed below.
Check: Customers can deposit checks and transfer the required amount to their demat/trading account.
Demand draft: Customers can also avail demand draft for doing the same.
Online transfer: Customers can alternatively opt for online transfer, which is faster, to transfer funds to their trading account from the pre-approved list of banks. This should help cut down on the lag time as with other payment options such as checks and demand drafts.
Master Trust provides leverage and margins for its various financial products – the same are listed below for easy reference
Equity – Up to 5 times for intraday
Equity Futures – Up to 2 times for intraday
Equity Options – No leverage
Currency Futures – Up to 2 times for intraday
Currency Options – No leverage
Commodity – Up to 2 times for intraday
MasterTrust Pros & Cons
While the company provides numerous benefits through trading on its platform, not all is hunky-dory as some lacunae in their functionality continue to prevail. A quick review of the same has been outlined below –
Multiple trading platforms
Dedicated portfolio management
Streamlines live feed and quotes in real time
Reasonable brokerage charges
No instant fund transfer, all transfers take anywhere from one to two days to complete depending on the format chosen
No brokerage or margin calculator
Remote end support does not seem to be available
Overall, MasterTrust does indeed seem to have all it takes to be one of the leading full-service stockbrokers; from providing specialized trading options, tools and a streamlined portfolio management service. It certainly has features integrated with ease of use elements to engage its customers and provide them with specialized financial services.
MasterTrust has managed to extend their business by establishing themselves as a discount broker as well by establishing a new company called “My value trade”. They have also increased their reach online by strategizing their marketing and by revamping their website. One can certainly expect this broker to grow even further, in the current year.
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