Is ICICI Direct Good

Check All Frequently Asked Questions

Thinking to open a demat account with ICICI Securities? But wait! Is ICICI Direct good for trading?

Well! if such a question hits your mind, then you are not alone. Many traders and investors often remain confused about the reliability of the broker. Therefore, it is good to consider the safety and security of any broker when planning the investment of your hard-earned money.

So, if you are having any queries regarding is ICICI Direct good for trading or not, then here is the complete information that clears all your doubts.

Is ICICI Demat Account Good? 

When it comes to considering the safety and services of the broker, well it is all depicted through various parameters including its services. So when it comes to checking the reliability of the broker, it is good to consider few important points like:

  • Demat Account Opening Process
  • Brokerage charges
  • Trading Apps
  • Customer Support

So let’s begin with the account opening to know is ICICI demat account good?

ICICI 3 in 1 Account

To experience a seamless investment with ICICI Direct it offers you the 3 in 1 account facility. Thus, you can have trading, demat, and bank account linked together thus making overall trading transaction quick and easy.

The account opening process is completely online and one can start trading within 30 minutes of account opening.

Apart from this, the broker imposes no charges for opening an account and also waives off the AMC charges for the first year. Thus ICICI Demat account opening is completely free.

ICICI Direct Brokerage Plans

The most attractive feature of the broker is its brokerage charges and here the ICICI Direct comes up with multiple brokerage plans for its customers thus offering them a wide range of options to trade accordingly.

The broker also offers the zero brokerage plan, ICICI NEO, under which there is no brokerage to trade in futures and one can trade by paying just ₹20 across other trading segments.

ICICI Direct App

Efficient trading requires robust trading platforms which can smoothen your buying and selling process. ICICI Direct Securities offers a seamless trading experience by offering three prominent applications namely:

ICICI Direct Mobile App

A mobile trading app for both Android and iOS platform that offers a unique trading experience, but let’s check how many ratings customers have given to the app:


So as per the review and ratings, there are few issues that the client often faces in using the app. But prioritizing the user experience, the app is updated at a regular interval to offer a better experience.

ICICI Trade Racer

Similar to the mobile app, the broker provides the desktop app too. So, Clients can now trade on widescreen by downloading the ICICI Direct Trade Racer app on their desktop or laptop.

The app comes with many features like advanced charts, simple UI, News, exhaustive stock news that smoothens the overall trading process.

ICICI Direct Trade Racer Web

Other than this there is a web-based trading terminal tool. It is a professionally based tool that makes it easy for the client to trade by logging in to the terminal via Chrome.

Like the above two apps and the trading platform it too offers you an interface that makes it easy to pick, analyze and trade across different segments.

ICICI Direct Customer Care

Being one of the top stockbrokers in India, ICICI Direct always comes forward with impeccable trading services. But along with this, the broker offers quick support services to its customers.

To access ICICI Direct customer care services just enter your 10 digit trading account number on IVR. Other than this, if you are having an account opening or related queries then you can reach the customer care executive for the account opening query at 1860 123 1122 between 8:30 AM to 6 PM (Monday to Friday).


Also, you can reach us @A Digital Blogger to get your account opened with ICICI Direct or to resolve other account-related issues. 

Is ICICI Direct Good or Bad?

What do you think, are the above parameters enough to grab the idea of the reliability and safety of the broker? Well! in some sense yes, it is helpful but at the same time it is good to consider few other aspects like:

  • Client Base
  • Years of Experience
  • Awards and Recognition

Total Number of Customers 

With more than 6 Lakh client base, the broker is leading in the list of full-service brokers and is the second top broker after Zerodha in the stock market industry.

Years of Experience

Other than this, the broker is offering brokerage services for the last 21 years and has earned a good name and fame through its valuable services.

Awards and Recognition

For its great services, the broker has earned many awards and recognitions over the years. Some of them are:

  • Gold Award 2020

ICICI Securities won the Gold Award in the ‘Retail Broker of the Year‘ category at the Outlook Money Conclave event 2020.

  • Best e-Brokerage Award

The firm has won the Outlook Money ‘Best e-Brokerage Award‘ ninth time in 2012. Earlier ICICI Direct had been honored with the same award in the years 2004, 2005, 2007, 2008, 2009, 2010, and 2011.

  • Stock Broker of the Year

Because of its best brokerage services, the broker had been awarded the ‘Stock Broker of the Year‘ at the Money Today FPCIL Award 2012.

Wrapping Up

In all, the overall experience of ICICI Direct in the broking industry and acquiring of top position among other full-service stockbrokers, it gives you many reasons to choose it to get into the trade.

However, there are some issues with the trading app, that need to be improved, but the multiple options of the trading platforms and regular updates keep their services up to the mark.

So, if you are a beginner and want to trade with useful tips and research ideas then this broker could be the one to set foot in the trading and investment journey.

Research, Explore, and Compare to choose the best stockbroker.

Clear all your doubts regarding account opening and services and apply now to open a Demat account for free. Just fill the form below:

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