ICICI Direct Customer Care has a lot riding on since it has to carry the huge brand reputation created by its parent banking company. If it does not do well, it will directly damage the brand name of the broker and of course, ICICI itself.
In this detailed review, let’s have a quick look at the performance of the ICICI direct customer care, its channels, contact details. But before that, here is what ICICI Direct does.
ICICI Direct is a bank-based full-service stockbroker with its headquarter office in Mumbai. ICICI Direct is a stockbroker from the house of ICICI Bank, India’s leading banking company. The broker is known for its trading platforms and quick customer service. Being a bank-based stockbroker, it brings in the ‘automatic‘ trust factor as well.
ICICI Direct Customer Care Service
When it comes to ICICI Direct Customer care, the full-service stockbroker has the following communication channels opened up for its customer base, including:
Like we say on a generic basis, a full-service stockbroker, especially with banking roots puts customer support at the forefront. However, communication channels in case of ICICI Direct can be increased and other avenues such as chat, toll-free numbers, web support etc.
When it comes to quality, ICICI Direct has a decent turnaround time with executives having a good understanding of the products and offerings provided by the broker.
At the same time, there are a few concerns with ICICI Direct customer care. For instance, communication or messaging done with the client base is pretty generic in nature and there is no hint of personalization. Even when we talk about the resolution of specific concerns, the broker does not provide much of an emphasis on customization of communication.
The number of communication channels is limited as well and the broker must look forward to more digital forms of communication that save valuable customer’s time while providing a quick exact solution.
The last concern is the gravest of all. Post discussion with some of the clients of ICICI Direct, it seems that the broker puts much more focus on clients that are big-ticket or the ones who generate large brokerage amounts (check ICICI Direct Brokerage Calculator for more info).
With such kind of segregation, new investors or small traders do not really get to enjoy decent customer care.
ICICI Direct Customer Care Phone, Email
In case you are looking to get in touch with ICICI Direct customer care, here are the contact details (along with ICICI Direct customer care email id).
022 88 2460 / 70
First Level: email@example.com
Second Level: firstname.lastname@example.org
ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai – 400020
Regional Level Contact Numbers:
If you are looking to get in touch with a local branch of ICICI Direct, here are some contact numbers (ICICI Direct customer care number) you can check out:
Jammu & Kashmir
For any specific complaints, you can get in touch with the grievances officer of ICICI Direct. Here are the details: