IIFL Markets mobile app is one of the best performing mobile apps in the country by the veteran full-service broking house in the country, IIFL or India Infoline. The app has been developed in-house by a team of around 50 and has seen multiple updates with new features introduced every time.
IIFL Markets is one the topmost rated mobile app with more than 92% satisfaction score. It is one of the very few high-performance mobile apps that offer a decent number of features to access to go along with high-speed execution.
Furthermore, most of its features are open to using for guest users (users that are not clients of IIFL).
Access to live prices across Equity, Commodity and Currency segments with detailed dashboards of different indices
Users can customize watchlists across exchanges with multiple columns, customization options and resistance levels
The app has been downloaded by:
550k Android users
170k iOs users
60k windows users
Being a full-service stockbroker, IIFL provides in-app recommendations on top 500 stocks across sectors, domains, industries by IIFL research team. To bring some perspective to it, some of the other stockbrokers provide research on less than 150 listed companies, Angel broking, for instance, provides research on 140 listed companies.
Users can set price alerts on specific stocks by setting greater than or less than conditions as shown:
Inbuilt integration with Bloomberg TV with live streaming and feed along with Youtube videos
In-app trading calls with a time period, stop loss and target prices. Users can place trades with a couple of taps from there.
The Buzz feature provides information on latest developments, live markets with a single click
Detailed company information with the research report, quarterly results, detailed analysis for fundamental research.
Charting feature available for users with multiple indicator types for quick technical analysis
Free features available for guest logins including research reports and market data
IIFL Markets Mobile App Disadvantages
There are few areas of concerns that IIFL can look at to make sure the overall user experience of the mobile app stays at the best. Here are those listed:
The mobile app logs out after a span of 15-20 minutes and the user is required to re-login into the application.
Option to buy NCDs/Bonds online through the app is not possible
Few cases of incorrect price information seen.
IIFL Markets Mobile App Advantages
At the same time, this mobile app from IIFL comes with the following benefits for its users:
Mobile app versions available across operating systems including Android, iOS and Windows
Single tap buy and sell provision for quick actions on market opportunities
Users can call research executives directly from the app to get quick recommendations and tips
Provision to invest in FPOs and Mutual funds using the same mobile app.
Works decently across mobile bandwidths, i.e. even if the internet connection is relatively slow, the app moulds itself to keep consistent performance. This is supported by the fact that 45% of the app users come from smaller cities of India.
The app gets updated on a regular basis, thus providing users with new features and bug fixes of previous versions.
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